You may be surprised to
find out that Italian is the fourth most studied language in the world, but
indeed it is. Ahead of Chinese, Japanese and German, Italian confirmed to be
one of the most loved languages by foreigners. How to explain this
success? We have interviewed some of our
students, of different ages and nationalities, and here it is a list of the main reasons why
they study Italian:
1.
For cultural reasons: A lot of people explained that Italian is not important
for their work but they study it for traveling and visiting the “Bel Paese”.
They are fully in love with our culture, they have studied the Italian artists
and writers ( Leonardo, Botticelli,
Michelangelo, Dante, etc) at school and they think it’s a privilege to speak
such a language which gave the birth to their favourite artists.
2.
Gastronomy: This is of course part of cultural
reasons but it is such an important aspect in Italian
language market that it
deserves its own category. Italian food is famous all over the world:
pasta, pizza, mozzarella, wine, lemoncello are only some of the food products foreigners are in love with. The enquiries
for Italian cooking courses have been
increasing recently as well as all the special
programs which combine language + cooking. Our “Language Food and Wine”
Program, for example, with wine tastings
and practical cooking lessons, it is one of our more popular program.
3. Personal reasons: A lot of our students study Italian because
they want to travel and visit the Country. Some of them have Italian origins
and they want to know more about their family or just visit some relatives.
Last but not least, some people are in love with an Italian woman/ man.
4. Work: People who work with or for Italian companies need to study Italian.
This also
explains an increasing demand for Courses for Professionals where
students ask for tailor made lessons and where Italian for specific purposes is
mainly taught.
